The phrase “personal injury attorney” carries negative connotations for most Americans.  This is a natural result of many causes including ridiculous law suits (ahem… McDonald’s Coffee)and  books and movies portraying all lawyers as ambulance chasers.

What most people don’t know is that the entire aim of tort law is to make the injured whole.  Now that does not sound like too bad of a thing, right? Especially when you allow yourself to consider all of the traffic accidents, accidents at work, tripping accidents, assault claims, accidents in the home, defective product accidents, and all kinds of other injuries that occur to good (and bad) people every day.

My favorite Utah personal injury attorney is Patricia LaTulippe, because she really views the law (and her role as a lawyer) as being a person’s best shot to be “made whole” after an injury. Rather, than just another chance for her to earn some money.

Many law firms regularly post to a blog and why wouldn’t they? Blogging is an excellent way to establish credibility in a particular field of law, and to create new, unique, and juicy content for better search engine rankings.  Some lawyer’s blogs are so well done that they should really ask themselves” “Can I publish my blog?” I am not posing an intellectual property question here, I am literally talking about converting your blog to book.

The answer, by the way, is yes.  There are many software programs available that will allow one to quickly and easily take his/her blog and turn it into a book.  What would a law firm do with these books?  Get creative. The book could be given out at legal conferences.  The book could be given to law students. If you blog only on a particular field of law the book could be sold as a study reference.

If you find that your legal blog is lackluster, it may simply be a matter of defining its purpose.  What do you intend to do with your blog? Do you have a schedule for posting to the blog?  Do you have a specific set of objectives?  After asking and answering these questions, it will be time to ask whether it makes sense to publish your blog.

DavidMinkLaw.com provides legal analysis on issues affecting Internet business owners and eCommerce enthusiasts.

DavidMinkLaw.com was founded by David Mink, an attorney, business consultant, and Internet business owner.